Before the big 'rethink' the Apple Mac Pro finally gets an update

Tomas Mccoy
April 5, 2017

To show how important the Mac remains to Apple, Phil Schiller said that the Mac user base is nearing 100 million users and is a $25 billion business - on its own, it's almost a Fortune 100 company.

In short, Apple did something it has never done before - assemble a panel of reporters for an on-the-record talk in which it acknowledged design errors and missteps with the current Mac Pro, pre-announced a new Mac Pro accompanied by a new pro display that won't ship this year, and admitted that it needs to communicate better with its pro users.

Where we will see new products this year is in the iMac range, with Apple execs confirming during the meeting that the desktop would be getting a refresh "this year", while also reiterating how important the Mac line was to the company. At some point you came to the conclusion that the 2013 Mac Pro concept was fundamentally flawed...

Apple this week disclosed to a number of outlets, including John Gruber of Daring Fireball, that the company has not forgotten about its demographic of small but influential pro users.

At the time of launch the Mac Pro was a major redesign of the most powerful machine Apple made - a small black cylinder that was created to cool itself while making minimal noise. Aspirational machines most of us have zero use for.

Apple also said during a roundtable with journalists in the United States that it was "sorry" to Mac Pro users who may have felt neglected, with the desktop having not been updated since its launch in 2013.

Let's say you're Apple. If you recall, Microsoft also made a bold statement a little while back saying they have 400 million active Windows 10 users. And it'll be a design that learns from the mistakes of the past. ". we want to architect it so that we can keep it fresh with regular improvements, and we're committed to making it our highest-end, high-throughput desktop system, designed for our demanding pro customers".

"With regards to the Mac Pro, we are in the process of what we call "completely rethinking the Mac Pro".

The unexpected announcement comes after years of concern from professional users, many of whom have believed that Apple could be abandoning the pro market.

Furthermore, it's unclear whether they will be launched alongside the new Mac Pro, or whether Apple will unveil them later this year when the new iMac and MacBooks arrive.

There are substantially more reasons to wait for the 2018 Mac Pro, or even a reason to buy an older model. "Both with Final Cut Pro X and Logic Pro X, there are teams on those software products that are completely dedicated to delivering great pro software to our customers".

Other reports by VideoGamingPros

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