Meet Apple's new video editing app, Clips

Tomas Mccoy
April 9, 2017

For now you can't share directly to Snapchat (you need to save the video first), though most of the other social networks are present and correct, and there's no app for Android users to try yet, as you might expect. Today, the company announced a new app called Clips.

Clips is available on the App Store now, and you can head to the product's official website to get the highlights of how it works. I added some text overlays and emoji, and fumbled my way through Live Titles, the feature that's distinctive to Apple Clips.

Once the video is ready it can easily be shared via the Messages app, or on Instagram, Facebook, and other popular social networks.

It's free and available to download from the App Store now, but how easy is it to use?

Apple Clips is a fun and quick way for you to create videos that are expressive on their iPhones and iPad. Title Cards can make great beginnings, endings, or interludes for your videos.

Fun effects like comic book filters, speech bubbles, shapes and full-screen animated posters can also be added to clips made using the app. It's not flawless, but it's impressive technology when it does work and brings a new dimension to your videos. If you don't want to record a new video or photo, you can also pull in existing content from your iPhone's library.

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To the left of the shutter button you can find a mic to mute audio and a camera button for switching between cameras. Every bit of text can be changed and even emojis can be easily swapped out by tapping on the emoji on-screen and then tapping again to access your emoji keyboard.

The app combines numerous popular features found on video sharing platforms with elements from more professional editing programs - all wrapped up in a simple and easy to use interface. Whatever music you do use will automatically work to the length of your clip. Yes, you will need to tap on the drop down arrow every time you want to start a new clip, else your new additions get added to the older folder.

Clips allows users to creatively edit videos by adding music and animations to videos and photos from their library or taken live with the app. The videos are all created in a square format and support 1080p resolution in case of HD source videos.

Considering that Apple plans to include a Help section in the app when it goes live, I'm guessing I'm not the only person who has given early feedback that it's the most confusing part of the app.

Turn on Live Titles as you're speaking to automatically translate your words to text.

Clips looks to be versatile enough to appeal to educators as well users like me who are bound to use it for stupid things like snazzing up video evidence of our next trip through Taco Bell's drive-thru.

The Live Titles feature doesn't always nail the speech-to-text translation, though.

Indeed these are some minor problems that Apple can fix, but I do not see Clips replacing the editors offered by social media giants.

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