'Smartphone shipments in India grew 15% in Q1 2017'

Ellen Mills
April 30, 2017

The good performance of its previous flagships as well as its other lines like Honor and its huge online marketing push has allowed it to regain the top spot, shipping close to 21 million units in the first quarter, accounting for 18% of the market share.

Samsung, unsurprisingly, does not figure in the top five. "Xiaomi's desire to move up the value chain in China will be an uphill struggle, considering Oppo and Vivo's lead and Huawei's plans to increase investment in its offline channel in 2017". In total, 114 million smartphones were shipped in China in the first quarter, according to Canalys.

According to a report in Forbes, Chinese Smartphone makers make up 30.2% of actively used mobile devices in the world today, versus Apple's 34.8%, according to a fourth quarter report on the global mobile industry from market intelligence firm Newzoo. Canalys Research Analyst Mo Jia believes Xiaomi will find it very hard to grow this year, unless it transforms itself into an aspirational brand.

In its most recent earnings report, the company posted a net profit of approximately $5.38 billion in United States dollars, a growth of 0.38% on the previous year and an increase in revenues of 32% year on year.

"India s smartphone market is witnessing a focus shift in distribution strategy by major brands".

Ishan Dutt, a Canalys Research Analyst said, " Xiaomi's success in India is underscored by its online go-to-market strategy.

Vivo has 10 percent market share - registering 36 percent growth sequentially. Those three smartphone producers together accounted for half of all smartphones shipped in China during the first quarter. "...those that react quickly to the new regulations will benefit", it noted.

Samsung and Apple maintained their leadership in the smartphone market in early 2017 while Chinese-based Huawei's strong growth cemented its number three position, a market tracker said Thursday. Going forward both Xiaomi and Lenovo are looking to expand into the offline segment, which will further heat the competition with the domestic players. Xiaomi, which was placed third in Q1 2016, has now dropped to the fifth place, behind Apple.

Other reports by VideoGamingPros

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