Volkswagen reportedly thinking about selling off Ducati

Robyn Ryan
April 30, 2017

Now, Reuters reports that the German automaker is considering a possible Ducati sale, citing two sources familiar with the matter.

VW has hired the investment banking firm Evercore to offer possible options for the Ducati property, which Audi acquired five years ago for about $935 million. VW is now said to be scouting the market for interested potential buyers of the Ducati brand. An Audi spokesman declined to comment, while Evercore couldn't immediately comment.

This story has not been edited by Firstpost staff and is generated by auto-feed. The position of motorcycle giants such as Honda, Kawasaki or Harley-Davidson would be unknown. And if a suitable buyer can't be found, another option could be to take Ducati public with a stock market flotation, the sources also said. Private equity firms may also be interested in this brand with a rich track record.

Audi purchased Ducati in 2012 for approximately €860 ($937) million.

Volkswagen's then-chairman Ferdinand Piech fancied the brand for its design and engineering capabilities, but apart from the Ducati-powered Volkswagen XL Sport concept of 2014 no other connection between the automotive and motorcycle divisions have come to light.

The Volkswagen Group, which owns marques including Ducati, Audi, Bugatti, Lamborghini, Porsche and Bentley, is reportedly cutting back spending across the entirety of its business. In 2016, Ducati posted sales of 593 million Euros in 2016 (over Rs 4,000 crore), selling over 55,000 motorcycles worldwide.

Chief Executive Matthias Mueller, asked by Reuters at the March 14 annual press conference whether this review had reached any conclusions, said VW still had nothing to announce.

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