Twitter Partners With Bloomberg To Stream 24-Hour News

Robyn Ryan
May 1, 2017

Bloomberg revealed to the Wall Street Journal that it's going to be creating a 24-hour news channel specifically for Twitter, with a launch date pencilled in for sometime later this year.

The Wall Street Journal just recently reported that Twitter plans on live streaming Bloomberg News 24 hours a day.

Meanwhile, Bloomberg Media's chief executive officer Justin Smith explained to WSJ the news service will target an "intelligent audience around the global" and will be "broader in focus" compared to its traditional news network.

Twitter's CFO Anthony Noto said the upcoming news video service will allow the micro-blogging site to reach audiences not paying for television and watch TV while on the go.

The deal builds on other efforts Twitter has made to beef up the live video streaming available via its service. 800 hours of programming were broadcast, up from 600 hours in the fourth quarter of 2016.

"Viewers have already embraced a multi-stream experience with live events and marrying those experiences seemed like a very powerful thing to offer to consumers", said Smith. It had rights past year to stream some National Football League games, but lost that for the upcoming season to Amazon.

This news comes as Twitter has previously announced their interest in offering 24/7 live streams on their platform for users to enjoy.

Less than a week after it was first announced, Twitter's (TWTR) round-the-clock streaming platform is starting to take shape.

An internal memo leaked last fall showed Twitter CEO Jack Dorsey's view of his service as "the people's news network", adding that an increasing number of people use Twitter "because we're the fastest".

Other reports by VideoGamingPros

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