Global smartphone shipments bounce back to double digit growth: Counterpoint Research

Tomas Mccoy
May 4, 2017

It has achieved the 4 position in Indian smartphone market by increasing its shares to 10%. "These brands have reached dominant positions in their home market putting enormous pressure on Samsung and Apple", said Shobhit Srivastava, Research Analyst. The segment was mainly driven by Samsung, OPPO, vivo, Lenovo, and Gionee. Online-only brands like Xiaomi and Motorola are moving fast into offline markets to widen their reach to the mass market, addressing consumers in tier-2 and tier-3 cities.

Third-placed Vivo surpassed the 10% mark this quarter, with an impressive 36% growth in sequential shipments.

Chinese handset manufacturers have been ramping up its operations in India so quickly that a recent report from Economic Times now states that Oppo will soon begin exporting its smartphones from India. OPPO has also taken a step ahead and announced the export of "Made in India" smartphones to the worldwide market.

Eight out of ten smartphones shipped supported a 5-inch or bigger display. These are providing a way for current feature phone users to take advantage of low/no cost voice calls over the 4G LTE networks.

In terms of connectivity, the OPPO F3 could feature 4G VoLTE support, Wi-Fi 802.11 a/b/g/n/ac, Bluetooth 4.1, Global Positioning System and hybrid dual SIM (Nano + Nano).

What would not surprise many is that Samsung is the largest selling mobile phone brand in India.

In India's mobile-phone advertising sweepstakes, the Chinese seem set to beat their prime rivals based across the East China Sea: Oppo and Vivo, whose billboards lend colour to the Delhi Metro's beige interiors, would spend about Rs 2,200 crore on marketing this year, dwarfing spends by the Koreans and the Japanese.

The premium segment (over Rs 30,000) grew at 35% year-on-year with Samsung accounting for 48% market share, followed closely by Apple at 43%.

The report revealed integration of high-quality (8 Megapixel and above) selfie-focused camera in smartphones is one of the fastest growing trends though merely a supply side pushes to drive the selfie trend. OnePlus, OPPO and Google made it to the top five in this segment, but each with marginal shares. Sales of devices focus on selfies trend grew annually by a factor of nine in Q1 2017.

Huawei's Honor series, OPPO's A series, Xiaomi's Redmi series and Samsung's J series are driving the $100-$199 price segment with the brands accounting for nearly half of the volumes of the price segment.

Other reports by VideoGamingPros

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