Essential Facepalm As Sprint Scores Carrier Exclusive For Andy Rubin's New Phone

Kristi Paul
June 12, 2017

The Essential Phone will launch as a carrier exclusive for Sprint in the US. "With an average of 204MHz of spectrum and more than 160MHz of 2.5GHz spectrum in the top 100 US markets, Sprint has more spectrum than any other carrier across the nation, allowing Sprint to keep adding the capacity and speed needed to serve customers' increasing demand for unlimited data". AT&T is the more likely choice, given its large customer base and the GSM network protocol it utilizes, which means that its phones are usually more friendly across borders internationally. Sprint will be the only carrier to offer the phone to customer, but it can also be purchased directly from Essential.

So, why did the company decide to partner with Sprint and not one of the other big carriers? The carrier variant will also be available from U.S. Best Buy stores and via the retailer's website as well. It's worth mentioning that the phone will not carry the carrier's logo. That said, rumors of a potential T-Mobile-Sprint merger have picked up as of late. Andy Rubin and SoftBank CEO Masayoshi Son, whose company owns an 83% stake in Sprint, have a relationship and partnership. In the recent development, the Essential has collaborated with the Sprint in the USA. Rubin is selling the Essential PH-1 in part on the idea of a "cleaner" version of Android, but carriers are not known for their restraint in this regard (iPhone aside). Sprint did not immediately respond to PCMag's request for comment.

Sprint, once considered the third-largest United States wireless carrier behind Verizon and AT&T, now trails behind T-Mobile as the fourth largest player.

Other reports by VideoGamingPros

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