We stopped using 'Fair & Balanced' marketing last summer

Camille Rivera
June 15, 2017

That rebranding includes dropping its infamous "Fair & Balanced" slogan, NY magazine reports, embracing the idea that you don't even have to pretend to be objective in your news gathering anymore.

A Fox News spokesperson confirmed to EW that the network hasn't used the slogan in external marketing or on-air promotions since August but said the shift "has nothing to do with programming or editorial decisions". The decision was made last August after Ailes's ouster by Fox News co-president Jack Abernethy, because the phrase had "been mocked", one insider said.

Fox News will no longer bill itself as 'fair and balanced, ' it was learned on Wednesday.

Fox News has had multiple slogans during its history, including "We Report".

Fox News executives are getting rid of the channel's trademark slogan "Fair & Balanced" and replacing it with "Most Watched".

Former Fox News Chairman and CEO Roger Ailes has died, aged 77.

The network's new tagline, according to New York's sources, will be "Most Watched".

Fox News Headquarters in Midtown Manhattan. Here, the slogan seemed to say, was an alternative for non-liberal Americans. Prime-time star Bill O'Reilly was sacked in April; up-and-comer Megyn Kelly departed for greener pastures at NBC; and executive leadership has undergone a rapid succession of changes as the network's old guard, represented by Rupert Murdoch, clashes with a younger, reformist generation led by Murdoch's sons, James and Lachlan. Al Franken of Minnesota when he used the slogan in his book "Lies and the Lying Liars Who Tell Them: A Fair and Balanced Look at the Right".

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