Walmart, Google strike shopping partnership

Robyn Ryan
August 24, 2017

Google and Walmart, in announcing the partnership, said they can see a time when Walmart customers reorder items they purchased by speaking to Google Home. Then the voice-assistant will know what size of detergent you last bought in a physical Wal-Mart store and suggest the same size when you try to place a voice-based order from your couch.

Google announced Tuesday night that it would be partnering with Wal-Mart to make the retailer's items available on the Google Express shopping platform and through the voice-controlled Google Assistant.

To use the service, customers link their Walmart accounts to Google Express. It will be the largest number of items now offered by a retailer through the platform, according to Walmart.

"Blockchain technology enables a new era of end-to-end transparency in the global food system", Frank Yiannas, vice president of food safety at Walmart, said in a statement, adding that "It also allows all participants to share information rapidly and with confidence across a strong trusted network". We know this means being compared side-by-side with other retailers, and we think that's the way it should be.

Walmart next year will launch voice shopping for fresh groceries, which customers can pick up from any of its 4,700 stores across the US.

The partnership makes plenty of sense given that Google doesn't really have an Amazon-like online store, but it does have an Alexa competitor. This will the Google Express platform more credible and well-endowed, providing it with greater attention from potential customers.

"One of the primary-use cases for voice shopping will be the ability to build a basket of previously purchased everyday essentials", added Lore in an interview.

"We're thrilled to partner with one of the most popular stores in America to help make your shopping faster and easier".

"Although Walmart will now be promoting its sales through another retailer - Google - it's a clear paradigm shift, with customers of Walmart accessing its products via Google". In the announcement there was no mention about whether the new service would be extended outside the US. "They've made significant investments in natural language processing and artificial intelligence to deliver a powerful voice shopping experience", the post explained.

The partnership, which brings together the world's largest retailer and the world's largest search engine, is the latest effort by Walmart to chip away at Amazon's online dominance.

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