Taylor Swift Smashes First Day Record For YouTube Music Video Views

Camille Rivera
August 30, 2017

Her lyric video for "Look What You Made Me Do" also racked up 19 million views in its first day, which beat out the previous-record holder, "Something Just Like This" by The Chainsmokers and Coldplay, by 10 million views! Swift's new song is taken from her forthcoming album, Reputation, her first LP in an achingly long three years, which is both hotly anticipated and due out November 10th.

For all the details on Swift's new music and her life now, pick up the latest issue of PEOPLE, on newsstands Friday.

"Look What You Made Me Do" director Joseph Kahn shared a status update thanking fans for supporting the video and announced the final number for video views. "Look What You Made Me Do" averaged 30,000 views every minute in its first 24 hours, exceeding more than 3 million views each hour, according to YouTube.

Meanwhile, Taylor is teaming up with bosses at UPS, choosing to use the USA courier service as her "official delivery partner" for the release of her new album.

Never one to miss an opportunity, Swift now has those shirts - sans crop-top version - available on her merch store, so you, too, can be included in the narrative.

Swift, 27, who has been absent from award shows and red carpet events in 2017 after highly publicized feuds with Kanye West, Kim Kardashian and Katy Perry, did not attend the ceremony.

There's no denying Swift is a genius when it comes to marketing herself, which is why we aren't surprised the YouTube record isn't the only one she's broken.

Radio glommed on to the track instantly, as have buyers: Industry forecasts have "Look What You Made Me Do" selling as many as a half-million downloads in its first week.

Swift will release Reputation on September 10, and she's announced the cities for a massive tour in support of the album.

By contrast, Ed Sheeran's Shape of You (which previously held the one-day streaming record) saw its streaming tally increase in its second 24 hours on the platform.

Other reports by VideoGamingPros

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