Nintendo has "dramatically increased" production of the SNES Classic

Kristi Paul
September 12, 2017

Last year's NES Classic was arguably the hottest - and hardest to find - gift of the holiday season.

While many fans have missed out on pre-orders for the micro-console, Nintendo of America's Reggie Fils-Aime provided some reassurance in an interview with Financial Times that stock provided for the SNES Classic will match high consumer demand.

When asked about the massive shortage that plagued the release of the NES Classic, Fils-Aime mentioned that Nintendo did not create an artificial scarcity of the product. He claims that the production numbers were simply based on sluggish sales of rival retro-gaming machines. Thus, they underestimated their own NES Classic. It has been hinted in Japan that the company which makes the vibrating "HD Rumble" motors used in the Joy-Con controllers is one possible cause, although it is suspected that even parts made by Nintendo could be in short supply. "I would strongly urge you not to over-bid on an SNES Classic on any of the auction sites", Fils-Aimé said. "You shouldn't have to pay more than $79.99".

His comments follow several pre-order debacles at major retailers like Best Buy and Wal-Mart. "In this case it's not [a supply issue]", Fils-Aime said. Reports of customers using a bot that could rapidly snap up the early pre-orders were also widespread.

"Certainly the demand is there and the supply chain is there".

"We aren't providing specific numbers, but we will produce significantly more units of Super NES Classic Edition than we did of NES Classic Edition".

What sticks out the most is that, "Fils-Aimé said Nintendo said the company was not holding back stock on objective to create an artificial scarcity situation". But Nintendo officials say there's still a good chance to get what's expected to be one of the holiday season's hottest gifts.

Other reports by VideoGamingPros

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