Antisemites targeted by Facebook ads

Geneva Matthews
September 16, 2017

Ads could be directed toward Facebook users who fell under that ad categories "Jew hater", "How to burn jews" and "History of 'why jews ruin the world.'" Facebook says it has since removed those categories. The media outlet added that its test exposed that such anti-Semitic targeting could happen, although it was not clear if it was actually occurring. Facebook reportedly approved the three ads within 15 minutes.

In response, Facebook's product management director Rob Leathern issued a statement to CBS News Thursday evening saying the company doesn't allow hate speech and that "there are times" when content sometimes violates its standards and that the company has "more work to do".

The Google-owned company and social media giants such as Facebook and Twitter have been warned by the Government they must do more to moderate their platforms for hateful content. Facebook said it has built new "guardrails" into product-and-review processes to prevent something similar from occurring in the future. Users can enter whatever they went on their profile under categories like field of study, school, job title or company. On Thursday, these three journalists told the world how "Facebook Enabled Advertisers to Reach 'Jew Haters'".

Thus, for each category like, for example, "burning Jews", Google suggests several keywords, including "burnt Jews", "did they burn Jews", etc.

This wasn't the first time that Pro Publica found disconcerting ad targeting possibilities on Facebook. But there are restrictions on how audience targeting can be used on Facebook. Facebook said algorithms create the categories, and that it would now be considering how to change its system to improve monitoring and avoid abuse.

Facebook has since removed the offending categories.

The organization highlights that Facebook manages its ad business through automation, meaning that algorithms take care of everything they can possibly take care of.

Facebook equips businesses with powerful ways to reach the right people with the right message. According to Facebook, there were not very many marketers using such anti-Semitic categories.

Many experts believe that Donald Trump could win in the U.S. only because Facebook helped spread lies and hateful agenda of his campaign managers and helped the Trump camp reach people who had far Right tendencies.

Facebook CEO Mark Zuckerberg wrote in a post last month that, "There is no place for hate in our community".

Other reports by VideoGamingPros

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