Cyber Monday expected to be bigger

Robyn Ryan
November 29, 2017

Adobe Analytics is projecting Cyber Monday 2017 could be the biggest US online shopping day ever. Black Friday saw the largest discounts for computers (15.9 percent on average), followed by TVs (21.6 percent) and toys (17.3 percent). This year, Black Friday brought in $5.03 billion and Thanksgiving Day brought in $2.87 billion in revenue. Amid the tsunami of Black Friday stats that will be hurtling towards us over the next 48 hours, here's one to chill the blood - the Federal Bureau of Investigation received 203,086 background-check requests for gun purchases on Friday, up from 185,713 past year, which was itself an all-time high. "Millennials were likely another reason for the dramatic growth in mobile, with 75 percent expecting to shop via their smartphone". That marks a 16.9% increase in dollars spent online compared with Black Friday 2016, according to data from Adobe Digital Insights, which tracks 80% of online spending at America's 100 largest retail websites.

"Shopping and buying on smartphones is becoming the new norm and can be attributed to continued optimizations in the retail experience on mobile devices and platforms", said Mickey Mericle, vice president, Marketing and Customer Insights at Adobe.

Mobile devices set a new record, representing 47.4 percent of visits - 39.9 percent smartphone users and 7.6 percent tablet users. Mobile transactions are closing at a 12 percent higher rate compared to Cyber Monday 2016.

Online retailers have not yet surpassed the total number of sales traditional stores make during the holiday shopping season despite their overall growth.

Just because the end is not here for brick-and-mortar stores does not mean traditional retailers have nothing to fear.

"There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail, and the fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and, when done right, profitable", Field said in a statement.

Brick-and-mortar stores still saw strong sales - but they did not increase compared to previous year, according to preliminary data.

The largest discounts on Cyber Monday were on toys with discounts averaging nearly 19%, followed by televisions with discounts averaging 16.5% and computers with average discounts of 14.7%. The United Parcel Service found in its annual survey a year ago that for the first time shoppers made the majority of their purchases online. Shoppers in brick-and-mortar stores can also be easier to tempt with impulse or add-on purchases than online browsers.

Other reports by VideoGamingPros

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