YouTube Unveils Reels, a Stories Format for its Creators

Kristi Paul
December 1, 2017

In addition to announcing Reels, YouTube has also expanded Community to creators with over 10,000 subscribers. YouTube is initially experimenting with a beta version of the new feature "to learn and improve" its functionality before making it available to a large number of YouTube creators worldwide. YouTube's reasoning behind this new feature is similar to the arguments put forth by Facebook and Snap.

YouTube is to bring in a short-form video format called Reels - a spin on the Stories trend seen on Snapchat and Instagram. Community is created to make YouTube more social, and reduce the need for creators to turn to other social networks to communicate with fans. YouTube will be calling it "Reels", and the feature will be exclusive to YouTube Community launched last September for creators. Creators can link to their other YouTube videos and enhance their work with stickers. However, according to TechCrunch, to make a Reel, you shoot "a few quick mobile videos of up to 30 seconds each", then you can fancy them up with filters, music, and text, and after that, you can pick a Reel to add them to - whether that be a new one or existing one.

The Verge said that, unlike other Stories features, Reels won't disappear after 24 hours.

Reels will appear on the Community tab of a creator's YouTube page.

Reels are being tested among a small group of the YouTube video creators. Reels is now in beta mode and the final product is expected to launch soon, but after proper experimentation. Also, YouTube will let creators have multiple Reels, and each one will hold its own set of videos. The idea here is to upgrade YouTube's social capabilities to keep both creators and their users on the video platform for fear of them turning to alternative sites that continue to update their offerings.

YouTube is always touted as being about the community. We've also optimized our notifications so that your fans are eligible to receive them, but they won't necessarily get a new notification for every new Community post.

Other reports by VideoGamingPros

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